Lenders look for two main things when reviewing loan applications: a borrower’s willingness to pay back the loan and their ability to pay it back. The first is typically based on credit score, and the second is gauged by proof…
Brand is more than your name and logo. Your brand is who you are to your customers. It’s what they think about when your dealership is mentioned in conversation or when they drive past your store. A focused brand is…
When a lender reviews a credit application, they're looking for low risk. On each application, they take a chance on borrowers whose only argument is in numbers. Those numbers tell a story of risk. That's the blunt truth, really- lenders…
Despite the name, golf carts are a simple, affordable and environmentally friendly mode of transportation for everyone (not just golfers). Especially in warm parts of the country, the types of customers looking to buy golf carts might surprise you. But…
Fill in the blank: Movies is to Netflix as Powersports is to _______. If you said leasing, that was our answer too. Leasing is like a powersports version of a subscription. Hear us out! Leasing is an agreement that…
The season is upon us. Customers will soon be streaming through your doors for a summer ride (or maybe they already are). As we prepare for peak, the goal is to let no customers leave empty handed. Here are some…
The first move you can make to plan a digital marketing strategy is to consider the future. Look at where you are and visualize where you’d like to be. We need to establish goals to figure out how to achieve…
When customers shop and apply for financing, they kick off a review process with the bank or lender. There are actually two types of reviews – soft pulls and hard pulls – both of these “pull” the applicant’s credit history…